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Interpretation The table shows that if the respondents were aware of the Forum Shopping Festival that was held last year. As we have seen, the data gathered can be mined for information about consumer behavior, allow for various forms of price discrimination. Organized retail is now focused primarily on the 300 million urban "middle classes'' and an additional 200 million rural rich, who form a consumer market worth more than US$100 billion. It is filled with memorabilia including a wall with bicycle wheels from his Tour de France and Olympic wins.

Pages: 512

Publisher: Which? Books (April 26, 2001)

ISBN: 0852028571

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