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Leading names in the grocery retail market are concentrating a good deal of their efforts on providing high quality online services and promoting this retail channel through specific marketing strategies. Say you want to sell beauty products online. While India presents a large market opportunity given the number and increasing purchasing power of consumers, there are significant challenges as well given that over 90% of trade is conducted through independent local stores.

Pages: 128

Publisher: Entrepreneur Press; 2 edition (July 1, 2010)

ISBN: 1599183765

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