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Earlier, such a situation restricted the customers in making informed choices and led to inefficient pricing and localized monopolies. Big-box stores — encompass larger department, discount, general merchandise, and warehouse stores. Such an interaction allows the retailers to reach the individual customers and react appropriately to their responses. Online retailers can select local markets to “seed,” and early customers in these markets can influence how sales evolve over time.

Pages: 276

Publisher: Routledge; 1 edition (August 21, 2013)


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