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As such, new car dealers offer the most similarities to the theoretical structure. Franchising can be a product or trademark where the franchise sells the products under franchiser's name. India today continues to be among the most attractive countries for global retailers. Vertical integration can ‘tie up’ the supply chain and make life tough for potential entrants, such as an electronics manufacturer like Sony having its own retail outlets (Sony Centres), and a brewer like Heineken owning its own chain of UK pubs, which it acquired from the brewers Scottish and Newcastle in 2008.

Pages: 288

Publisher: Portfolio (May 28, 2013)

ISBN: 1591846269

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